Client project

AI Trading

Rebrand and full rebuild in four weeks — and a 50% increase in sales after relaunch.

Services

Brand & identity, web app development, product design

Timeline

Four weeks to launch, ongoing design partnership

Stack

React, Node.js, AWS, Web3 SDK, WebSockets, Figma

AI Trading — case study title slide
The challenge

What we set out to solve

In crypto, a site that looks untrustworthy reads as a red flag before a single feature is checked. The old site was actively costing them business — visitors were not converting, and the interface did not match the sophistication of the AI trading engine underneath.

The approach

How we got there

A new visual identity, a modern dark-mode interface for the trading platform and its utility token, and a React front end shipped on AWS — with social media design continuing after launch. The platform got a conversational trading interface that parses intent in plain English, generates a strategy and executes across connected exchanges, a backtest engine for historical validation before real capital, a utility token covering platform access, staking and governance, a messaging agent for trading by chat or voice, and a multi-agent system analysing markets in parallel.

The solution

What we shipped

Challenge slide: a pre-engagement site audit marking visual trust, conversion rate, product perception and token clarity as failing
Solution slide: the shipped feature set — a conversational trading interface, a backtest engine, a utility token, a messaging agent and a multi-agent system
Results slide: a 50% increase in sales after relaunch, four weeks from kickoff to shipped site, and an ongoing design partnership
Provenance slide: React, Node.js, AWS, a Web3 SDK, WebSockets and Figma
Results

What it delivered

Figures as reported by the client after launch.

+50%

increase in sales after relaunch

4 weeks

kickoff to shipped site — full rebrand and rebuild delivered in one month

Ongoing

retained as long-term design partner after launch

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