MedTech CME Platform
A stalled platform became the most popular CME service in its country — with zero paid promotion.
Services
Content strategy, social design, web design
Timeline
Long-term partnership
Stack
Figma, Canva, Meta Business Suite, Content analytics, Editorial system
What we set out to solve
The platform helps doctors, nurses and medical institutions manage their continuing professional development — certificates, points, portfolios, attestation. The product worked and the audience existed, but growth had stalled and there was no clear path to monetization.
Social channels had no consistent presence: posts appeared when someone had time, in whatever format felt right that week, and nothing accumulated. On the website, navigation and layout made it hard for users to find what they had actually come for.
How we got there
A system, not a calendar. Recurring formats drawn from questions users were already asking — product updates, FAQ carousels, myth-versus-fact explainers, video instructions. National CME data turned into a shareable annual analytics report, the site’s key pages rebuilt in Figma around clearer navigation and hierarchy, a messaging channel launched as a direct line to the team, and milestone and seasonal posts kept on brand.
What we shipped
What it delivered
Figures as reported by the client.
No 1
most popular platform of its kind in Ukraine
200K+
registered users in the community
0 spent
on paid promotion — the growth was organic
Want results like this?
Tell us about your project — we reply within two business days.