Florist CRM
A feature-thin website turned into the number one CRM app for florists nationally.
Services
Mobile app development, web app development, product design
Timeline
Long-term partnership
Stack
React Native, React, Golang, AWS, AI Vision, Figma
What we set out to solve
The product started as a website with too few features to be genuinely useful to florists day-to-day. Turning it into a CRM flower shops would actually rely on meant building a mobile app from scratch and continuously expanding what the product could do.
How we got there
One platform for the whole shop: orders, storefront, delivery, receipts and marketing — plus AI that recognises a bouquet from a photo. An order calendar keeps every booking in one place, a living catalogue stays in sync with stock, multi-store analytics report revenue and margins per shop per day, and the product stays synced across web, iOS, Android, macOS and Windows. The bouquet recognition identifies every flower in an uploaded photo, generates a name and description and saves the composition straight to the CRM, cutting creation time by up to 80%.
What we shipped
What it delivered
Figures as reported by the client.
No 1
CRM app for florists in its national market
MVP → stable growth
from a feature-thin website to a mature CRM shipping on a steady cadence
Roadmap set together
a product partnership, not vendor delivery — priorities agreed month after month
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